Trend is really all about what is next and new, so in the event you would like to understand where the business might be headed, looking to today’s batch of fashion school students might be an excellent spot to begin. After all, they are those who’ll dictate the future styles. Amazon recognized this and has given a chance to flex their creative muscle and show us what is to come as soon as they graduate and begin working in the business to fashion students. The competition was such a success, the business determined this year to do it again.
Today, five participating schools – Fashion Institute of Technology, LIM College, Parsons The New School for Design, Pratt Institute, and the School of Visual Arts – sent two teams of five students to Amazon Fashion’s 40,000-square foot photography studio in Williamsburg, Brooklyn. Mentored by a group of top industry professionals, the student teams were challenged to conceptualize, style and shoot a captivating editorial campaign, with the winning images to be featured as part of Amazon Fashion’s Fall 2014 on-site editorial.
The creative challenge required students to apply their skills in graphic design, styling, editing, fashion photography, and art direction, while working in their own dedicated photography bay. Industry experts – including Amy Odell, Editor at Cosmopolitan.com; Eric Wilson, Fashion News Director at InStyle; Kate Dimmock, Fashion Director at People StyleWatch; and Lori Goldstein, Fashion Stylist and Fashion Editor at Large at ELLE – served as mentors throughout the day-long competition, providing guidance and feedback to student teams as they worked to produce a campaign that speaks to the Amazon Fashion customer. Credits: Amazon Fashion Celebrates the Next Generation of Fashion Talent with Studio … – Yahoo Finance UK
10 of the very best students broken up into menswear and women-swear teams from each school, each tasked with having to shoot, design as well as generate an autumn-themed editorial based in the products to be found in the web site. The contest happened at the Williamsburg photography studio of Amazon, where mentors joined the students to help them conceptualize their campaigns. Eric Wilson, Lori Goldstein, Amy Odell, Ivan Shaw and Kate Dimmock directed the students through their work all day, as they shot. Michelle Phan was on hand to give guidance for their attractiveness appearances to each team.
Students from many different majors came to artwork direct, photo design, and put the editorials, which they presented to a panel of judges. Listening to every student team speak about their individual jobs, it was clear that these children are learning a good deal at school. Also evident was the students’ sharp awareness of initiation. The teams were permitted to work mainly with flat JPEG pictures, but the women-swear team of FIT created an image that could readily be transformed into a rollover, creating a more experiential and dynamic image. Parsons’ menswear team styled their male model in a girl’s jacket to put in a dash of colour to the editorial.
Along with being featured in the Amazon web site, each team took and another.
Naturally, Amazon would not let the children’ hard work go to waste — all the entries, even those that did not make the top four, are accessible for viewing on the Facebook page of Amazon Trend. Check the kids out as well as vote on your own favorite.
Amazon.com Inc, the online juggernaut whose rapid expansion helped derail many a brick-and-mortar retail chain, may soon open its first physical store, at a prime site in Midtown Manhattan, according to The Wall Street Journal.
Amazon plans to open its first full-fledged store across from the Empire State Building, at 7 West 34th Street, the Journal reported. The area, which is also near Macy’s flagship store, is one of the city’s most heavily trafficked zones.
The site will double as a mini-warehouse to support same-day delivery, returns and order pickups within New York, the Journal reported on Thursday, citing people familiar with the matter. Credits: Online Retailer Amazon Set to Open a Physical Store – The Business of Fashion
American e-retail giant Amazon may acquire online fashion platform Jabong, owned by @Xerion Private Limited, to strengthen its foothold in the fashion lifestyle space in India.
Founded in 2012 by Arun Chandra Mohan, Praveen Sinha, Manu Jain, & Mukul Bafana, Jabong is a fashion and lifestyle e-portal that sells shoes, apparels, accessories, home décor and furniture through its website. The e-store at present carries over 1000 brands and over 90,000 products.
Jabong also has an international store called Jabongworld.com, which sells Indian ethnic wear and western wear such as sarees, lehengas, salwar suits and dress materials.
The entry of US based behemoth Amazon seems to have spiced up the space and the investment would enable the blue eyed boy of the ecosystem build its war chest in consolidating its position and scale up its operations. It would invest in warehouse automation using latest technology such as robotics, further acquisitions and category expansions. Credits: Amazon May Acquire Fashion Portal Jabong – DealCurry
Watch this “Amazon Fashion Commercial”: